Would you give away $100,000 just because an AI agent told you to?
Artificial intelligence is everywhere and there is no doubt it can save us time, streamline operations, and offer relevant data and advice for any number of decisions.
But don’t ditch the humans just yet.
Comps are an essential piece of the pricing and purchasing process, yet they are only one element. Suppose you’re selling, and your heart tells you your home is worth $1.6m. But after a three-second, mind-bogglingly comprehensive analysis into historical data, AI tells you it should be priced at $1.3m. You’re disappointed, but…well, it’s data. Do you take that advice and gain a quick sale? That’s certainly one way to do it.
But wait. Let’s say you bring in a human realtor, someone with extensive experience and deep insight into the central Texas market, someone who’s helped hundreds of people buy and sell homes over the years, in good markets and bad. After a comprehensive, in person review of your home, she tells you the house should be listed at $1.4m. She sees the little things that buyers look for, the conveniences, the subtle upgrades, the unique characteristics that make your home stand out. She knows the type of buyer who will fall in love with your home and can pay for it.
But AI is all logic, isn’t it? It pulls together vast amounts of information, distills it, and delivers an answer—an unemotional answer. Surely that’s the way to go?
When has real estate every been all about logic?
Buying and selling homes has always sat at the juxtaposition of head and heart. Equal parts art and science, the housing market will always require both. And when the right buyer sees the right house? Then $1.4m sounds just right.
Why give away $100,000 just because your AI prompt delivered that advice? The best results come from aligning relevant data and trustworthy insight.
At Intelligent Real Estate, we have deep ties and insight into the central Texas and Austin metro market, and we work relentlessly for our clients. We’re proud that you have repaid us with hundreds of referrals and repeat business opportunities. It’s a privilege to earn your trust with every meeting, every phone call, every showing, and every deal.
Intelligent Real Estate: It’s the perfect juxtaposition of head and heart, where IQ plus EQ equals your success!
Check out this article next
