Whether you’re buying, selling, or improving your home, there are reasons to be optimistic this fall.

It’s far too easy to fall into discouragement. High interest rates hurt buyers. Over supply hurts sellers. It’s a confusing time for everyone.

And then come the influencers. Flashy Instagram Reels and TikTok videos offer to make you and your home a star. Yet the skill required to produce gorgeous short-form videos rarely aligns with the skills required to support real world buyers and sellers. Instead, a keen eye for opportunity and a dash of creativity go much further.

Finding the sweet spot between doing things the same way they’ve always been done and scrapping everything for glittering social media posts isn’t easy.

It takes hard work and creativity.

Let’s say a buyer makes an offer but because she has three months left on her lease, she needs a much longer close on the purchase. Who says a buyer is the only one who can make an offer? Why not make a reverse offer, giving a $6000 concession so she can make those final lease payments and close quickly on your house?

Or perhaps the tried and true method of staging your home isn’t producing the desired emotional connection with buyers. Why not provide a creative experience instead? By creatively engaging potential buyers, you give them the opportunity to experience what actually living in the home would be like.

• Let buyers savor the home’s entertainment value by offering a wine tasting or ice cream party during an open house.
• Let them enjoy a beautiful outdoor living space by hiring musicians to play by the pool.
• For serious buyers, you could arrange a coffee or breakfast on the patio to enjoy a glorious Austin autumn morning.
• If you’re selling a golf course home, why not offer an afternoon round of golf?
• If you’re lakeside, how about a sunset wine and cheese basket next to the water?

The idea is to capture the very specific emotions of living in the home, allowing potential buyers not to simply imagine what it would be like to live there, but to experience it firsthand.

It’s time to think outside the proverbial box. In fact, it’s time to put it in the recycle bin.

At Intelligent Real Estate, we prize hard work and creativity. With our deep ties and insight into the central Texas and Austin metro market, we work relentlessly for our clients. We’re proud that you have repaid us with hundreds of referrals and repeat business opportunities. It’s a privilege to earn your trust with every meeting, every phone call, every showing, and every deal.

Let’s get creative this season!

Intelligent Real Estate: It’s the perfect juxtaposition of head and heart, where IQ plus EQ equals your success!